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eBay - Getting More Bids Using An Auction Preview
If you sell in small niches as I recommend and are organized enough that you know what you will be listing on eBay 1 to 2 weeks ahead of time, you should give serious thought to previewing your upcoming auctions for your customers. The result can be increased sales and higher final bids. For two years I used a free hosting service to host a small web site that I used as a pre-auction catalog. Each week this preview site would contain pictures and descriptions of the majority of the items I would be listing on eBay the following week. When that hosting service eventually dropped it's free hosting, because of time constraints, I let that part of my business slide. Over the course of the next 3-4 months I saw a significant decrease in the number of bids, the final selling price, and the number of auctions that closed successfully. At the time that was an industry wide trend but I also think it had a great deal to do with the fact I no longer had a preview site on-line. After a few months I moved the site to a cheap hosting company and saw an immediate increase in bidders, final selling prices, and closing prices. Adding an auction preview site to your business model can have significant benefits to your eBay business. An auction preview site has several advantages - both to you and to your potential bidders. Advantages to the bidder include: 1. It gives them additional time to do research on an item if they want. 2. It gives them more time to ask questions about an item. 3. It allows them to plan their purchases. Many bidders budget a specific amount of money each month for on-line purchases. I've had several bidders tell me they'd decided not to bid on someone else's item so they would have the money to bid on what I was listing next week. Advantage to you the seller include: 1. It gives you a chance to hone your description if needed. If you are receiving a lot of similar questions from several customers about an item it probably means you need more or better pictures or to make your description more detailed. 2. In most cases it will increase selling prices. I've found that people tend to bid earlier on auctions that they have been able to preview. This early bidding attracts other bidders to the auction and often drives the final price up. Your preview site doesn't have to be anything fancy or expensive. A free hosting service works just fine for what this would be used for. Most of them offer 10-25 megabytes of space, and easy to use page building tools. That's really all you require. Another option might be geocities.yahoo.com which gives you 25 MB of web space, 5 GB of data transfer and a helpful web page building utility for only $4.95 a month. Also most of you will find that your ISP offers 10-25 megabytes of free space. If you have a basic knowledge of FTP and HTML this may be a good route to take. What should you put on your preview page? 1. The items you will be putting on eBay the following week. 2 Clear pictures of the item. 3. A well written description of the item including any flaws. 4. An easy to find email link so prospective bidders can easily email you with any questions they may have. Advertise your preview site by including a link on your About Me page. Include it in all winning bidder announcements and other correspondence you have with customers. A link in your signature file is a good idea. If you have a list, send an announcement of your new preview site to your list. If you try this for a month or two I think you will find the results pleasantly surprising - and well worth the effort involved. And, your customers will love you! Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com. ColdItems.ComThe Auction Rebel Blog
MORE RESOURCES: Taylor Swift, Travis Kelce auction off Eras Tour tickets at Patrick Mahomes charity gala KMBC Kansas City 'I was just talking to my significant other': Travis Kelce and Taylor Swift's $122,000 surprise at auction 9Honey Celebrity Travis Kelce Calls Taylor Swift 'My Significant Other' and Auctions Off Eras Tour Tickets at Patrick Mahomes' Gala Yahoo Entertainment Sold! Klimt’s ‘Portrait of Miss Lieser’ fetches $32M at auction… but who was she? The Times of Israel ‘Diamond of the Season’ wine auction benefits 17 local charities WMBB - mypanhandle.com 1991 Audi V8 Quattro DTM race car up for auction Motor Authority Russ Heath's Early 1950s Marvel/Atlas War Comics, Up for Auction Bleeding Cool News Ukraine Auctions Off $200M Russian Yacht The Maritime Executive Investors Flock to Two-Year U.S., German Bond Auctions but For Different Reasons The Wall Street Journal Rex the Wonder Dog's First Appearance and Origin, Up for Auction Bleeding Cool News Crusade for Kids Auction in North East erienewsnow.com Letters to the editor: Art auction collab success! - Riverhead News Review Riverhead News Review Seneca County faces lawsuit over auction sales FingerLakes1.com ESTATE AUCTION - Hwy 287 S of | Auctions | bozemandailychronicle.com Bozeman Daily Chronicle Treasures From the Titanic Are Up for Auction, Exciting Collectors The New York Times Al Capone's “Sweetheart” Colt .45 Pistol Announced for Auction by Richmond Auctions StreetInsider.com Sonja Morgan is auctioning her NYC townhouse after 11 years spent on and off the market New York Post Long-Lost Klimt Painting Sells for $37 Million at Auction The New York Times A Castle Built for a Carnegie Will Sell at Auction Mansion Global 74th Annual Hopkinsville Rotary Auction Tops $560000 wkdzradio.com Indian art surges while Chinese antiquities hold firm in Asia Week auctions South China Morning Post Hopkinsville Rotary Auction wraps up with record-breaking numbers | NewsRadio 1230 AM/99.3 FM - WHOP R.A.C.E Fund To Host Annual Online Auction Fundraiser Thoroughbred Daily News ViaBTC auctions 'epic sat' after mining Bitcoin's halving block and holding back rewards - The Block Portrait by Gustav Klimt sells for $32m at Vienna auction Al Jazeera English De Beers Moves Auctions HQ to Botswana IDEX Online A Buyer’s Guide to Wine Auctions SevenFifty Daily Queen Elizabeth's personal Daimler Majestic is up for auction — and you don't need to be a royal to afford it New York Post Crusade for Kids Auction erienewsnow.com U.S. Treasury auctions off $44 billion of the seven year notes at a high yield of 4.716% - ForexLive John Lennon’s ‘Help!’ Guitar Headed to Auction After Spending the Last 50 Years in an Attic Rolling Stone Lucky Hit, another Clarke County historic home, goes on the auction block The Winchester Star 'Helen's Pajama Party' and silent auction returning to Grand Forks after COVID-19 hiatus Grand Forks Herald Oxford, Maine auctions off abulance NewsCenterMaine.com WCSH-WLBZ GAA Classic Cars at The Palace auction draws thousands Greensboro News & Record US sets plan for 12 offshore wind auctions over five years 1470 & 100.3 WMBD Muhammad Ali’s former lawyer auctions off hundreds of items signed by ‘The Greatest’ KTLA Los Angeles To Make Auctions Greener, Publishers Need More Data – And A Guarantee They Won’t Go Broke In The Process AdExchanger Kentucky Wildlife auction surplus sale scheduled for May 6 Kentucky Today 1995 Ford Econoline E-150 Conversion Up For Auction Ford Authority Treasury Yields Stable After Record 5-Year Auction The Wall Street Journal |
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