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Boosting Your EBay Auction Profits: Just Add Audio
According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio. A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer. The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your eBay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your eBay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item. Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone. With audio you can describe the item, tell the bidder why you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder. But, the most important reason to add audio clips is that it makes it easy to convey excitement and invoke emotion, giving you a really powerful selling-edge. How to add audio to a web site: The simplest way is to upload a .wav or Mp3 file to a website and provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer. There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach. For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our eBay auctions. Here are two: Audio Maker Pro - http://audiomaker.thynke.com - (The one I use and recommend) Sound Streamer - http://soundstreamer.thynke.com - (Less expensive) Different programs and websites range from charging a one time fee to monthly fees for the use of the program. The good news is that many will let you test them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you. Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-revolution.thynke.com This Article Is © 2005 & May Be Published Solely In Its Entirety, Un-Modified, Provided The Above Resource Box Is Included Along With Active (Clickable) Links.
MORE RESOURCES:
Sold! Klimtâs âPortrait of Miss Lieserâ fetches $32M at auction⊠but who was she? The Times of Israel Long-lost Klimt painting sells for $37 million at auction The Seattle Times 1991 Audi V8 Quattro DTM race car up for auction Motor Authority Queen Elizabeth's personal Daimler Majestic is up for auction â and you don't need to be a royal to afford it New York Post Russ Heath's Early 1950s Marvel/Atlas War Comics, Up for Auction Bleeding Cool News Crusade for Kids Auction in North East erienewsnow.com Seneca County faces lawsuit over auction sales FingerLakes1.com Rex the Wonder Dog's First Appearance and Origin, Up for Auction Bleeding Cool News Letters to the editor: Art auction collab success! - Riverhead News Review Riverhead News Review Ukraine Auctions Off $200M Russian Yacht The Maritime Executive Investors Flock to Two-Year U.S., German Bond Auctions but For Different Reasons The Wall Street Journal 74th Annual Hopkinsville Rotary Auction Tops $560000 wkdzradio.com De Beers Moves Auctions HQ to Botswana IDEX Online 'I was just talking to my significant other': Travis Kelce and Taylor Swift's $122,000 surprise at auction 9Honey Celebrity Hopkinsville Rotary Auction wraps up with record-breaking numbers | NewsRadio 1230 AM/99.3 FM - WHOP Al Capone's âSweetheartâ Colt .45 Pistol Announced for Auction by Richmond Auctions StreetInsider.com ESTATE AUCTION - Hwy 287 S of | Auctions | bozemandailychronicle.com Bozeman Daily Chronicle Sonja Morgan is auctioning her NYC townhouse after 11 years spent on and off the market New York Post Treasures From the Titanic Are Up for Auction, Exciting Collectors The New York Times A Castle Built for a Carnegie Will Sell at Auction Mansion Global Long-Lost Klimt Painting Sells for $37 Million at Auction The New York Times Indian art surges while Chinese antiquities hold firm in Asia Week auctions South China Morning Post ViaBTC auctions 'epic sat' after mining Bitcoin's halving block and holding back rewards - The Block Crusade for Kids Auction erienewsnow.com R.A.C.E Fund To Host Annual Online Auction Fundraiser Thoroughbred Daily News Portrait by Gustav Klimt sells for $32m at Vienna auction Al Jazeera English A Buyerâs Guide to Wine Auctions SevenFifty Daily Real Estate Quarterly: Auctions On the Rise Los Angeles Business Journal 1995 Ford Econoline E-150 Conversion Up For Auction Ford Authority U.S. Treasury auctions off $44 billion of the seven year notes at a high yield of 4.716% - ForexLive John Lennonâs âHelp!â Guitar Headed to Auction After Spending the Last 50 Years in an Attic Rolling Stone Lucky Hit, another Clarke County historic home, goes on the auction block The Winchester Star Muhammad Aliâs former lawyer auctions off hundreds of items signed by âThe Greatestâ KTLA Los Angeles 'Helen's Pajama Party' and silent auction returning to Grand Forks after COVID-19 hiatus Grand Forks Herald Oxford, Maine auctions off abulance NewsCenterMaine.com WCSH-WLBZ US sets plan for 12 offshore wind auctions over five years 1470 & 100.3 WMBD To Make Auctions Greener, Publishers Need More Data â And A Guarantee They Wonât Go Broke In The Process AdExchanger GAA Classic Cars at The Palace auction draws thousands Greensboro News & Record Kentucky Wildlife auction surplus sale scheduled for May 6 Kentucky Today âLovely girl â send anywhereâ â Princess Dianaâs first-ever job contract up for auction CNN |
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